the main squeeze
Kelly Schexnaildre is a transformational coach, entrepreneur, and leader who knows firsthand the power of personal growth and bold thinking. After growing up in an alcoholic household and wrestling with every escape mechanism known to man, Kelly chose a path of radical change. They’ve been sober for 12 years and that journey taught them the true meaning of resilience, self-discovery, and transformation.
A year into sobriety, Kelly founded Merfs, building the company from scratch while navigating the challenges of entrepreneurship. From solving complex problems—with low cost solutions that increased productivity—to inspiring their team with hands-on leadership, Kelly’s resourcefulness and innovation defined their success. These experiences taught them that every obstacle has a solution, and that success comes from relentless creativity and perseverance.
Through coaching and leadership roles with StartOut and the Gulf South LGBTQ Chamber of Commerce, Kelly has helped countless entrepreneurs and professionals turn ideas into thriving realities. They’ve guided clients through sourcing ingredients, hiring teams, and overcoming challenges with unconventional thinking. As president-elect of the Chamber, Kelly champions advocacy, collaboration, and innovation to empower queer voices and businesses in a challenging political landscape.
Kelly’s coaching blends empathy, practical wisdom, and a belief in transforming suffering into grace. They know that every person carries a unique piece of the divine and that true transformation begins when we accept our stories and rewrite them with courage and authenticity.
If you’re ready to reframe your story, embrace your authentic self, and take bold steps toward a life and business aligned with your deepest purpose, Kelly is here to guide you every step of the way.
Discover your potential in 15 minutes
The story behind the squeeze
Kelly Schexnaildre started The Juicy Lemon with a simple yet powerful mission: to help people squeeze the most out of life by transforming how they think, act, and create their futures. After over a decade of entrepreneurial experience and a journey of personal growth, Kelly discovered a common thread in every success story: transformation begins in the mind. But transformation doesn’t happen in a vacuum—it thrives on collaboration and fresh perspectives. Too often, people stay stuck in negative patterns, limiting beliefs, or outdated stories that no longer serve them. The Juicy Lemon was born to change that.
As someone who has overcome incredible adversity, Kelly chose the name The Juicy Lemon to reflect their ability to take the lemons life has handed them and turn them into the best lemonade. This philosophy of resilience, resourcefulness, and transformation is at the heart of everything The Juicy Lemon offers.
Kelly created The Juicy Lemon to provide accessible, actionable resources and coaching programs that guide individuals from stuck and overwhelmed to confident and empowered. For startup founders, The Juicy Startup Blueprint makes entrepreneurship accessible by breaking down the barriers to starting a business, offering practical tools and insights to help turn big ideas into reality. Whether it’s a 15-minute discovery call, a one-month intensive, or a three-month transformational journey, every program is designed to spark breakthroughs, ignite clarity, and challenge conventional ways of thinking, inspiring bold new visions for the future.
The vision for The Juicy Lemon is to grow into a vibrant, collaborative community of dreamers, doers, and innovators who embrace unconventional ideas and support one another in building purpose-driven lives and businesses. By combining practical guidance, bold strategies, and a fresh approach to transformation, Kelly aims to empower people to take charge of their stories, align with their true selves, and create lasting success—whether in business, relationships, or personal growth.
At The Juicy Lemon, we believe transformation isn’t just possible—it’s inevitable when you think differently, collaborate intentionally, and embrace the power of unconventional ideas. Join us, and together, we’ll create a world where empowered individuals build lives and businesses that are as bold and fulfilling as they are authentic.