ABOUT THE JUICY LEMON
The Juicy Lemon was born from a simple observation: entrepreneurs often struggle with the same challenges, yet many lack access to experienced problem-solvers who can help them overcome these obstacles quickly and effectively.
Kelly Schexnaildre and Alexandra Ruby founded The Juicy Lemon after years of witnessing promising businesses struggle unnecessarily with operational bottlenecks, ineffective systems, and strategic roadblocks. Having built successful ventures themselves—Kelly with Merfs Condiments and Alexandra with multiple startups in Denver—they recognized that many entrepreneurs don't need long-term consultants or full-time employees to solve their most pressing problems. What they need is targeted, expert intervention at critical moments.
They envisioned a different approach: a service that would provide entrepreneurs with temporary "shadow partners" who could step in, identify the core issues, implement practical solutions, and then step back—leaving businesses stronger, more efficient, and ready to grow.
The name "The Juicy Lemon" embodies our philosophy that every business challenge contains hidden opportunity—and with the right expertise, you can squeeze every drop of potential from these situations. We transform business lemons into lemonade by applying real-world experience and creative problem-solving to your specific obstacles.
Today, The Juicy Lemon partners with entrepreneurs across industries to troubleshoot problems, optimize operations, and implement strategies that drive sustainable growth—one solution at a time.
MEET KELLY
Kelly Schexnaildre is a seasoned entrepreneur and business strategist with over a decade of experience in the food industry. Born and raised in Louisiana, Kelly grew up surrounded by some of the best cuisine and chefs in North America, which inspired their deep connection to food. As the founder of Merfs Condiments, Kelly built a beloved brand known for its bold flavors and high-quality ingredients, growing it from a farmers market staple to a trusted name in restaurants and retail across the country. Kelly’s deep understanding of product development, food service operations, and strategic sales positioning helped Merfs stand out in a competitive market.
Through The Juicy Lemon, Kelly now helps entrepreneurs solve business challenges quickly and effectively. Whether you’re struggling with product positioning, pricing, sales strategy, or scaling operations, Kelly cuts through the noise and delivers clear, actionable solutions. Their consulting is direct, insightful, and designed to help you refine your strategy, eliminate bottlenecks, and achieve meaningful results fast.
Kelly knows what works—and what doesn’t—because they’ve lived it. Their real-world experience gives them a sharp edge in identifying gaps and helping businesses turn challenges into wins. If you’re ready to stop spinning your wheels and start seeing results, Kelly’s the person you want in your corner.
When they’re not working, you’ll probably find Kelly lifting weights, riding their bike, or enjoying a quiet moment of meditation.
MEET ALEXANDRA
Alexandra Ruby is a co-founder of The Juicy Lemon, where she helps entrepreneurs cut through the noise and build successful businesses. Originally from Minneapolis, Alexandra brings Midwestern warmth, grit, and sharp business acumen to everything she does. Since moving to Denver in 2010, she’s become a recognized force in the local business community, known for her strategic insight and infectious enthusiasm.
Before launching The Juicy Lemon, Alexandra founded Planted Earth Group, a consulting firm that helped startups and early-stage businesses secure funding, establish strong foundations, and develop go-to-market strategies. She also founded Happy Gnome HR, specializing in HR solutions for startups and cannabis businesses.
At The Juicy Lemon, Alexandra focuses on helping entrepreneurs refine their strategy and execute with confidence. Her tailored consulting programs provide clear, actionable guidance for launching and scaling businesses. She’s known for making even complex challenges feel approachable and engaging—because if you're not having fun, what’s the point?
When she’s not working, you’ll find Alexandra exploring Colorado’s mountain towns, boating, fishing, hiking, or camping. Her blend of humor, warmth, and strategic expertise makes her an invaluable resource for entrepreneurs looking to build businesses that thrive.